Improving supply chain lead-times and cost efficiency for Abu Dhabi Polymers Co. Ltd (Borouge)
19 June 2006
Maersk Logistics has been awarded a major supply chain consultancy contract by Abu Dhabi Polymers Co. Ltd (Borouge). Maersk Logistics will provide a six-month consultancy service on the best supply chain concept for marketing their products in key markets including China, Middle East and East Asia. The project will focus on cost efficiency and shortest lead-times throughout the supply chain.
Major benefits for Borouge are a fact-based consultancy approach rooted in supply chain management experience and access to a global network of industry experts. The study is managed from Dubai, United Arab Emirates, to enable constant liaison between Borouge and Maersk Logistics.
The methodology for the consultancy service is based on the principles of Supply Chain Development as developed by Maersk Logistics. It is a unique value proposition for clients as it offers exclusive access to in-house developed modelling tools and consultancy with practical solutions and recommendations.
Borouge is a provider of innovative plastics solutions for customers throughout the Middle East and Asia-Pacific. Borouge came to the market as a groundbreaking partnership between ADNOC, the Abu Dhabi National Oil Company, and Borealis.
About Maersk Logistics Supply Chain Development
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